An opportunity for rebirth｜From the past to AROAK

Founded in 2019, this brand is committed to creating high-performance functional sportswear. The early brand name was inspired by the warrior-like spirit, symbolizing bravery and tenacity. The brand has gradually emerged in the fitness circle and is widely used in major gyms in Taiwan, becoming part of the daily wear of fitness enthusiasts. In 2023, the brand encountered challenges due to trademark issues, and subsequently underwent major reshaping and transformation. In April 2024, the brand was officially renamed "AROAK", which marked the brand's rebirth and also represented that the brand would return to the market with a new attitude and continue to provide excellent products and services to fitness and sports enthusiasts.

The name AROAK is not only a symbol of brand rebirth, but also demonstrates a new brand core concept. The "A" in the new name stands for Action, which conveys the brand's spirit of continuous progress and strong action. The "RO" in the middle continues the brand's early spirit and stands for Roar, symbolizing challenging limits, An attitude of not being afraid of difficulties. This roar is not only a cry when facing fitness challenges, but also the determination and fearless spirit displayed when facing all difficulties in life. The "K" at the end symbolizes Keep, which is one of the core spirits of AROAK. one. Whether it is persistence in sports or never giving up when pursuing goals, AROAK emphasizes long-lasting commitment and works with every user to maintain the motivation to move forward and the power to constantly break through themselves.

AROAK adheres to high functionality as its core and uses Taiwanese functional fabrics with excellent moisture wicking, breathability, durability and ultimate comfort to create sportswear with excellent performance. Not only that, our designs are specially tailored for the Asian body shape and follow ergonomic principles to ensure that every piece of clothing can perfectly fit the body shape and provide the wearer with an unparalleled sense of freedom during sports or daily wear. and flexibility. Whether it is high-intensity training or daily activities, AROAK's clothing allows users to move freely and more effectively display the toned body shape created by training, allowing every detail to highlight personal charm and ready strength. feel.